Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of Modelling in Management 12 (2017) 4, pp. 583-602
Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing...