This paper focuses on new marketing technologies which use transfer of the basic values of the organization to promote … its products and services among stakeholders. Transfer of basic values allows the company to secure its competitive …

The basic values of the Russian population and the population of 31 European countries were compared with data obtained … low commitment of Russians to the values of Openness to Change and, conversely, a strong focus on Conservation. So basic … values of Russians create a cultural barrier to the development of an innovation-based economy and to the societal …