This paper advances the literature on multicategory demand models by simultaneously handling of the household. We propose a model of and outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and...

Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling...