Niankara, Ibrahim; Al adwan, Muhammad Noor; Niankara, … - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 3, pp. 1-26
Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic...