Banovic, Marija; Cristina Monteiro, Ana; Lemos, Jose … - Agricultural Economics Society - AES - 2010
so, we have measured the expected and experienced quality of a sample of Portuguese consumers towards three types of beef … (PDO, national and imported) at the shop, and compared this subjective evaluation with the beef objective quality. Results … at the consumer level show that respondents perceived PDO beef to be of higher quality than the two other types of beef …