Gabrielyan, Gnel; McCluskey, Jill J.; Marsh, Thomas L.; … - In: Agricultural and Resource Economics Review 43 (2014) 1
As microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in … consumer purchasing decisions. We identify sensory properties that influence consumers’ willingness to pay for beer using a … find that overall taste and hoppiness of a beer have a significant and positive impact on willingness to pay. …