BUCKINX, W.; VERSTRAETEN, G.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
study, we enrich the customer database with a prediction of a customer's behavioral loyalty such that it can be deployed for … determination neural networks), and we show that (i) a customer’s behavioral loyalty can be predicted to a reasonable degree using …-selection procedure has a beneficial impact on the reduction of multicollinearity, and (iv) the most important indicator of behavioral …