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~subject:"Relationship marketing"
~isPartOf:"Sport management review"
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The NASCAR experience : examining the influence of fantasy sport participation on "non-fans"
Goldsmith, Andrew L.
;
Walker, Matthew
- In:
Sport management review
18
(
2015
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011333349
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