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  • Search: subject:"behavioral segmentation"
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Year of publication
Subject
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behavioral segmentation 3 Consumer behaviour 2 Konsumentenverhalten 2 adoption barriers 2 fish consumption 2 social behavior change communication 2 Air passenger transport 1 Air transport 1 Airline 1 Behaviour 1 Beziehungsmarketing 1 Communication 1 Fische 1 Fish 1 Fluggesellschaft 1 Kommunikation 1 Luftverkehr 1 Market segmentation 1 Marktsegmentierung 1 Passagierluftverkehr 1 Relationship marketing 1 Social Marketing 1 Social behaviour 1 Social marketing 1 Soziales Verhalten 1 Target group 1 Verhalten 1 Zielgruppe 1 airline commercial strategy 1 airline competition 1 airlines customer segmentation 1 multi-customer segmentation 1 sociodemographic segmentation 1
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Online availability
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Free 3 CC license 2
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3
Author
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Maulana, Amalia E. 2 Avram, Bogdan 1
Published in...
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Expert journal of marketing 1 Global Business & Finance Review (GBFR) 1 Global business and finance review 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
Cover Image
Improving community education on fish consumption using social behavior change communication (SBCC)
Maulana, Amalia E. - In: Global Business & Finance Review (GBFR) 26 (2021) 4, pp. 14-29
Purpose: This study aims to uncover the behavioral segmentation variables that differentiate the problems relating to …
Persistent link: https://www.econbiz.de/10015098787
Saved in:
Cover Image
Improving community education on fish consumption using social behavior change communication (SBCC)
Maulana, Amalia E. - In: Global business and finance review 26 (2021) 4, pp. 14-29
Purpose: This study aims to uncover the behavioral segmentation variables that differentiate the problems relating to …
Persistent link: https://www.econbiz.de/10013197276
Saved in:
Cover Image
Airlines customer segmentation in the hyper-competition era
Avram, Bogdan - In: Expert journal of marketing 7 (2019) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10012217317
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