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Consumer behaviour
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behavioral tracking and logging
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engagement
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streaks
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On or off track : how (broken) streaks affect consumer decisions
Silverman, Jackie
;
Barasch, Alixandra
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1095-1117
Persistent link: https://www.econbiz.de/10014314333
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