Search Results - subject:"behavioural reasoning theory"

Did you mean: subject:"behavioral reasoning theory" (9 results)

Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 4-21

uncertainty for the product design and marketing team. Using the behavioural reasoning theory, the purpose of this study was to … reasoning theory was useful in explaining the linkage between the reasons for or against purchasing a UHT line extension product … behavioural acts that positively or negatively influenced the reasons for purchasing the UHT line extension. The behavioural …

Persistent link: https://www.econbiz.de/10015207159

Designing to attract in an emerging market : applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product

Kempen, Elizabeth; Christie, Lorna - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 4-21

Persistent link: https://www.econbiz.de/10013382450