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Search: subject:"behavioural segmentation"
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subject:"behavioral segmentation"
(11 results)
1
Cultural differences in coping with changes in the external environment : a case of
behavioural
segmentation
of senior consumers based on their reaction to the COVID-19 pandemic
Kopaničová, Janka
;
Vokounová, Dana
- In:
Central European business review : CEBR
12
(
2023
)
3
,
pp. 21-46
Persistent link: https://www.econbiz.de/10014371681
Saved in:
2
Behavioural
segmentation
analysis of online consumer audience in Turkey by using real e-commerce transaction data
Huseynov, Farid
;
Yıldırım, Sevgi Özkan
- In:
International journal of economics and business research
14
(
2017
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10011861625
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