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Impacts of consumers' beliefs, desires and emotions on their impulse buying behavior : application of an integrated model of
belief-desire
theory
of
emotion
Yi, Sungpo
;
Jai, Tun-Min
- In:
Journal of hospitality marketing & management
29
(
2020
)
6
,
pp. 662-681
Persistent link: https://www.econbiz.de/10012256162
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