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Search: subject:"bidding strategy"
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Bidding strategy
16
Auction theory
8
Auktionstheorie
8
bidding strategy
7
Internet marketing
5
Online-Marketing
5
Advertising effects
4
Search engine
4
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3
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Asian-type call option
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Supply function equilibrium model
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cross-border mergers and acquisitions
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sponsored search advertising
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RePEc
15
ECONIS (ZBW)
12
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1
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27
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1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
A non-expected utility model and its application in practical auctions
Wang, Mingxi
;
Hu, Yi
;
Dang, Chuangyin
;
Wang, Shouyang
- In:
Applied economics
52
(
2020
)
27
,
pp. 2931-2944
Persistent link: https://www.econbiz.de/10012221462
Saved in:
4
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
5
Robust self-scheduling of a price-maker energy storage facility in the New York electricity market
Barbry, Adrien
;
Anjos, Miguel F.
;
Delage, Erick
; …
- In:
Energy economics
78
(
2019
),
pp. 629-646
Persistent link: https://www.econbiz.de/10012160049
Saved in:
6
Land auctions with budget constraints
Shen, Jianfu
;
Pretorius, Frederik
;
Chau, K. W.
- In:
The journal of real estate finance and economics
56
(
2018
)
3
,
pp. 443-471
Persistent link: https://www.econbiz.de/10012038479
Saved in:
7
Integrated-quantile-based estimation for first-price auction models
Luo, Yao
;
Wan, Yuanyuan
- In:
Journal of business & economic statistics : JBES ; a …
36
(
2018
)
1
,
pp. 173-180
Persistent link: https://www.econbiz.de/10011894484
Saved in:
8
Cross-border mergers and acquisitions amid political uncertainty : a bargaining perspective
Lee, Kyeong Hun
- In:
Strategic management journal
39
(
2018
)
11
,
pp. 2992-3005
Persistent link: https://www.econbiz.de/10011973473
Saved in:
9
Wind power
bidding
strategy
in the short-term electricity market
Li, Shaomao
;
Park, Chan S.
- In:
Energy economics
75
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011974336
Saved in:
10
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
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