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  • Search: subject:"big data driven marketing"
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Subject
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E-commerce 2 Electronic Commerce 2 Internet marketing 2 Online-Marketing 2 Social Web 2 Social web 2 Amazon 1 Amazon region 1 Amazonasgebiet 1 BDA 1 Big Data 1 Big data 1 Consumer behaviour 1 Corporate reputation 1 Data Mining 1 Data mining 1 Entrepreneurship 1 Entrepreneurship approach 1 Firmenimage 1 Konsumentenverhalten 1 Lebensstil 1 Lifestyle 1 Online reputation management 1 Online retailing 1 Online-Handel 1 Personalisierung 1 Personalization 1 Reputation 1 big data driven marketing 1 big data-driven marketing 1 consumer preference prediction 1 entrepreneurial orientation 1 entrepreneurship 1 lifestyles segmentation 1 personality 1 recommender system 1 text mining 1 tourismmanagement 1
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Undetermined 2
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz im Buch 1 Aufsatz in Zeitschrift 1 Book section 1
Language
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English 2
Author
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Becagli, Claudio 1 Ciappei, Cristiano 1 Hu, Xiangen 1 Huang, Yinghui 1 Li, Weiqing 1 Liu, Hui 1 Marrucci, Anna 1 Vianello, Diletta 1 Wang, Weijun 1 Wang, Zichao 1
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International journal of market research 1 Online reputation management in destination and hospitality : what we know, what we need to know 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Big data and online reputation management in tourism : leveraging the role of entrepreneurship
Vianello, Diletta; Marrucci, Anna; Ciappei, Cristiano; … - In: Online reputation management in destination and …, (pp. 73-90). 2023
Persistent link: https://www.econbiz.de/10014284883
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Lifestyles in Amazon : evidence from online reviews enhanced recommender system
Huang, Yinghui; Liu, Hui; Li, Weiqing; Wang, Zichao; … - In: International journal of market research 62 (2020) 6, pp. 689-706
Persistent link: https://www.econbiz.de/10012309005
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