As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...

As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...