Purpose This study aims to distinguish two regret conditions, other-blame regret (O-regret) and self-blame regret (S-regret), and investigate the underlying mechanism and boundary conditions of the relationship between regret and negative word of mouth (NWOM). Design/methodology/approach Four...

Previous research indicates that older consumers have a reduced capacity to engage in primary control behaviors that involve active responses to counteract threats, and thus compensate with secondary control processes that involve perceiving negative events as less threatening. Two studies were...