Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise …. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability … marketing communication and adequate market information have a significant positive effect on customer bonding capability and …
