Stock, Axel; Ashoori, Minoo Talebi - In: Journal of economy and technology 3 (2025), pp. 299-313
In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect … a firm's rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting … period, consumers trade off the utility loss from boredom with the benefits from obtaining the reward offered. In our …