(Jay) Yoo, Jaewon; J. Arnold, Todd; L. Frankwick, Gary - In: European Journal of Marketing 48 (2014) 9/10, pp. 1626-1647
, conceptualized as a job resource and a job demand, respectively, ultimately affect the development of frontline employee boundary-spanning … behavior (BSB). Design/methodology/approach – A survey methodology was used in collecting data from a sample of bank employees …