Search Results - subject:"box office performance"

Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films

Valentowitsch, Johann - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 293-308

Persistent link: https://www.econbiz.de/10014333935

Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films

Valentowitsch, Johann - In: Marketing Letters 34 (2022) 2, pp. 293-308

The Bechdel test is increasingly used in academia as a quality indicator for the portrayal of women in films. Previous studies explored how passing the Bechdel test affects box office earnings. However, earlier considerations were all limited to the US market. Therefore, the impact of the...

Persistent link: https://www.econbiz.de/10015323802

When should star power and eWOM be responsible for the box office performance? : an empirical study based on signaling theory

Fan, Liu; Zhang, Xiaoping; Rai, Laxmisha - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648831

The determinants of motion picture box office performance: Substantiation based on the examples of movies produced in Poland

Gmerek, Natalia - In: Journal of Marketing and Consumer Behaviour in Emerging … (2015) 1, pp. 15-35

domestic box office performance were regressed from the box office results of 207 movies. This study proposes that the success …

Persistent link: https://www.econbiz.de/10015207161

The determinants of Polish movies’ box office performance in Poland

Gmerek, Natalia - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 15-35

domestic box office performance were regressed from the box office results of 207 movies. This study proposes that the success …

Persistent link: https://www.econbiz.de/10011274630

The determinants of motion picture box office performance : substantiation based on the examples of movies produced in Poland

Gmerek, Natalia - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 15-35

domestic box office performance were regressed from the box office results of 207 movies. This study proposes that the success …

Persistent link: https://www.econbiz.de/10012116353

Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China

Kwak, Jooyoung; Zhang, Liyue - In: International Area Studies Review 14 (2011) 2, pp. 115-140

consumers. In line with this, we hypothesized that box-office performance is affected by marketing-related resources and by a … significantly related to the box-office performance of foreign films in China. We present an interpretation of our statistical …

Persistent link: https://www.econbiz.de/10009401999

Cultural discount of cinematic achievement: the academy awards and U.S. movies’ East Asian box office

Lee, Francis - In: Journal of Cultural Economics 33 (2009) 4, pp. 239-263

Persistent link: https://www.econbiz.de/10008469647

The Determinants of Motion Picture Box Office Performance: Evidence from Movies Produced in Italy

Bagella, M.; Becchetti, L. - In: Journal of Cultural Economics 23 (1999) 4, pp. 237-256

The paper provides an empirical analysis of box office performance for movies produced in Italy between 1985 and 1996 …

Persistent link: https://www.econbiz.de/10005698915