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  • Search: subject:"brand"
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Year of publication
Subject
All
Brand management 19,437 Markenführung 18,972 Consumer behaviour 14,899 Konsumentenverhalten 14,603 Brand image 12,251 Markenimage 12,093 Markenartikel 11,493 Brand 11,384 Relationship marketing 4,096 Beziehungsmarketing 4,065 Sustainable product 3,511 Öko-Produkt 3,511 Social Web 2,680 Social web 2,677 Marketingmanagement 2,444 Marketing management 2,426 Deutschland 2,278 Markenpolitik 2,255 Werbewirkung 2,254 Advertising effects 2,231 Theorie 2,231 Theory 2,227 Germany 2,154 Online-Marketing 2,101 Internet marketing 2,094 Brand loyalty 1,769 Marketing 1,728 Corporate reputation 1,562 Firmenimage 1,554 Environmental consciousness 1,503 Umweltbewusstsein 1,502 Markentreue 1,498 Markenrecht 1,425 Trademark law 1,421 Advertising 1,416 Handelsmarke 1,403 Werbung 1,383 Herkunftsbezeichnung 1,380 Designation of origin 1,376 Luxury goods 1,342
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Online availability
All
Undetermined 15,036 Free 7,097 CC license 690
Type of publication
All
Article 27,766 Book / Working Paper 11,003 Journal 96 Other 43
Type of publication (narrower categories)
All
Article in journal 19,416 Aufsatz in Zeitschrift 19,416 Aufsatz im Buch 4,031 Book section 4,031 research-article 1,725 Graue Literatur 1,654 Non-commercial literature 1,654 Hochschulschrift 1,391 Working Paper 1,148 Arbeitspapier 1,100 Thesis 1,080 Case study 670 Fallstudie 670 Collection of articles of several authors 612 Sammelwerk 612 Aufsatzsammlung 463 Article 322 Dissertation u.a. Prüfungsschriften 219 Conference paper 211 Konferenzbeitrag 211 review-article 172 Konferenzschrift 165 Reprint 157 Bibliografie enthalten 145 Bibliography included 145 review 140 conceptual-paper 131 Ratgeber 114 Guidebook 105 case-report 103 Lehrbuch 101 Conference proceedings 88 Amtsdruckschrift 84 Government document 84 Textbook 81 viewpoint 67 Handbook 61 Handbuch 61 non-article 60 Collection of articles written by one author 59
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Language
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English 31,316 German 5,630 Undetermined 1,640 French 152 Spanish 51 Italian 42 Lithuanian 34 Polish 28 Russian 23 Indonesian 16 Portuguese 15 Swedish 11 Romanian 8 Dutch 7 Czech 5 Serbian 5 Slovenian 4 Danish 3 Japanese 3 Kazakh 3 Turkish 3 Ukrainian 2 Vietnamese 2 Arabic 1 Bulgarian 1 Valencian 1 Finnish 1 Hungarian 1 Malay (macrolanguage) 1 Multiple languages 1 Slovak 1
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Author
All
Burmann, Christoph 165 Esch, Franz-Rudolf 160 Baumgarth, Carsten 106 Melewar, T. C. 97 Huber, Frank 96 Keller, Kevin Lane 79 Sattler, Henrik 75 Meffert, Heribert 72 Bauer, Hans H. 70 Bruhn, Manfred 70 Tomczak, Torsten 70 Phau, Ian 67 De Chernatony, Leslie 64 Merrilees, Bill 61 Ahlert, Dieter 58 Loureiro, Sandra Maria Correia 57 Romaniuk, Jenni 54 Wiedmann, Klaus-Peter 54 Foroudi, Pantea 53 Balmer, John M. T. 52 Ko, Eunju 52 Han, Heesup 50 Iglesias, Oriol 50 Völckner, Franziska 48 Dawes, John 47 Herrmann, Andreas 47 Veloutsou, Cleopatra 45 Bang, Nguyen 44 Fournier, Susan 43 Gupta, Suraksha 43 Schmidt, Holger J. 43 Kernstock, Joachim 41 Rajagopal 41 Strebinger, Andreas 41 Diamantopoulos, Adamantios 40 Ind, Nicholas 40 Bronnenberg, Bart J. 39 Gierl, Heribert 39 Fetscherin, Marc 38 Guzman, Francisco 38
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Institution
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Springer Fachmedien Wiesbaden 140 Université Paris-Dauphine (Paris IX) 69 National Bureau of Economic Research 62 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 49 European Commission / Joint Research Centre 41 Gesellschaft zur Erforschung des Markenwesens 28 HAL 25 Verlag Dr. Kovač 22 European Commission / Directorate-General for the Environment 20 Information Resources Management Association 18 Université Paris-Dauphine 18 Europäische Kommission 17 OECD 17 Haufe-Lexware GmbH & Co. KG 16 Agricultural and Applied Economics Association - AAEA 14 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 12 Vytautas Magnus University 12 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 11 EconWPA 10 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 10 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 10 IGI Global 10 Executive Agency for Small and Medium-sized Enterprises 9 Springer Gabler <Firma> 9 American Marketing Association 8 Books on Demand GmbH <Norderstedt> 8 Department of Economics and Business, Universitat Pompeu Fabra 8 Edward Elgar Publishing 8 Europäische Kommission / Gemeinsame Forschungsstelle 8 ISM University of Management and Economics 8 Nomos Verlagsgesellschaft 8 Springer International Publishing 8 European Association of Agricultural Economists - EAAE 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 7 Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle) 7 HEC Paris (École des Hautes Études Commerciales) 7 International Institute of Social and Economic Sciences 7 Markenverband 7 Siauliai University 7 Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät 7
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Published in...
All
Journal of business research : JBR 938 The journal of brand management : an international journal 718 Journal of retailing and consumer services 554 Journal of Product & Brand Management 550 The journal of product & brand management 492 SpringerLink / Bücher 380 Psychology & marketing 260 Asia Pacific journal of marketing and logistics 211 European Journal of Marketing 205 International journal of hospitality management 196 European journal of marketing : EJM 193 Strategic Direction 187 Journal of marketing communications 179 Marketing intelligence & planning 166 Journal of Consumer Marketing 157 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 149 Industrial marketing management : the international journal for industrial and high-tech firms 148 Journal of marketing management : MM 147 Journal of fashion marketing and management 145 Tourism management : research, policies, practice 144 Journal of travel and tourism marketing 140 Journal of strategic marketing 137 Journal of marketing 136 Journal of advertising research 131 Journal of international consumer marketing 121 Journal of the Academy of Marketing Science 120 The IUP journal of brand management : IJBRM 118 Cogent business & management 114 International journal of consumer studies 114 Marketing letters : a journal of research in marketing 114 Journal of Business Research 112 International journal of advertising : the quarterly review of marketing communications 110 Marketing Intelligence & Planning 110 International journal of advertising : the review of marketing communications 108 Springer eBook Collection 108 Journal of promotion management : innovations in planning and applied research 103 Journal of promotion management : JPM 102 International marketing review 100 The journal of consumer marketing 100 International journal of contemporary hospitality management 99
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Source
All
ECONIS (ZBW) 33,059 Other ZBW resources 2,452 RePEc 1,566 USB Cologne (EcoSocSci) 1,119 EconStor 394 BASE 310 ArchiDok 5 USB Cologne (business full texts) 3
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Showing 1 - 10 of 38,908
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Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon
Tolunay Kuşçu, Aslı; Veloutsou, Cleopatra - In: Journal of business research : JBR 187 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015158179
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy : role of brand endorsers
Nikhashemi, S. R.; Kennedy, Rowan; Mavondo, Felix - In: Journal of marketing communications 31 (2025) 1, pp. 21-61
Persistent link: https://www.econbiz.de/10015416620
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Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10015373810
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Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10015330590
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Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns
Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10015358369
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"I love your brand! I engage with you, and I do online brand-related activities (COBRAs)" : the role of brand value
Castro-González, Sandra; Bande, Belén; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 359-383
Purpose Few studies have explained how and when consumers are willing to engage in online brand-related activities … (COBRAs). This study examines the role of brand love in a consumer's decision to engage in online brand-related activities …, considering the mediating effect of attitudinal brand engagement and the moderating effect of brand value on this relationship …
Persistent link: https://www.econbiz.de/10015414941
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The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers
Wang, Wanxin (Britney); Deleersnyder, Barbara; … - In: Journal of business research : JBR 191 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015420046
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Brand teasing : how brands build strong relationships by making fun of their consumers
Oba, Demi; Howe, Holly S.; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 70-92
Persistent link: https://www.econbiz.de/10015425329
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Integrating corporate identity, social responsibility, and reputation : a triadic framework for sustainable branding in hospitality & tourism
Foroudi, Pantea; Melewar, T. C.; Tzempelikos, Nektarios; … - In: International journal of hospitality management 130 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015434695
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