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  • Search: subject:"brand alliances"
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Year of publication
Subject
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Brand management 31 Brand alliances 30 Markenführung 26 Consumer behaviour 21 Strategic alliance 21 Strategische Allianz 21 Konsumentenverhalten 20 Brand 13 Brand image 13 Markenartikel 13 Markenimage 13 Inter-firm cooperation 12 Unternehmenskooperation 12 brand alliances 10 co-branding 5 Brand Alliances 4 Spillover effects 4 Brand extensions 3 Brand-association networks 3 Brand-brand networks 3 Co-branding 3 Team brands 3 Advertising effects 2 Aktienmarkt 2 Ankündigungseffekt 2 Announcement effect 2 B-to-B-Marketing 2 Brand Management 2 Brand attitude 2 Brand equity (Consumer) 2 Brand evaluation 2 Business-to-business marketing 2 Börsenkurs 2 Celebrity endorsement 2 Celebrity-Werbung 2 Construction industry 2 Corporate reputation 2 Experiment 2 Firmenimage 2 Gouvernance d'entreprise 2
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Online availability
All
Undetermined 30 Free 8
Type of publication
All
Article 40 Book / Working Paper 6
Type of publication (narrower categories)
All
Article in journal 25 Aufsatz in Zeitschrift 25 research-article 8 Article 2 Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1
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Language
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English 37 Undetermined 8 French 1
Author
All
Voss, Kevin E. 5 Völckner, Franziska 4 Coulibaly, Mantiaba 3 Erling Olsen, Lars 3 Fang, Xiang 3 Klostermann, Jan 3 Kupfer, Ann-Kristin 3 Norman, Andrew T. 3 Singh, Jaywant 3 Gammoh, Bashar S. 2 Hilletofth, Per 2 Hinze, Tobias K. 2 Kalafatis, Stavros P. 2 Meling Samuelsen, Bendik 2 Mishra, Sanjay 2 Mohan, Mayoor 2 Riley, Debra 2 Sauvée, Loïc 2 Schwerdtfeger, Rouven 2 Singh, Surendra N. 2 Tsai, Chung-Ju 2 Yen, Szu-Wei 2 Yin, Bingqing 2 Aggarwal, Praveen 1 Alkanova, O. N. 1 Bezawada, Ram 1 Boush, David M. 1 Calderón, Aurora 1 Castellano, Sylvaine 1 Crisafulli, Benedetta 1 Dieleman, Evelien 1 Dimitriu, Radu 1 Ganesh Hariharan, Vijay 1 Geylani, Tansev 1 Ghewy, Pierre 1 Goldfarb, Avi 1 Grazzini, Laura 1 Gürce, Merve Yanar 1 He, Hongwei 1 Hinze, Tobias 1
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Institution
All
Université Paris-Dauphine (Paris IX) 3 Graduate School of Management, St. Petersburg State University 1 Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale 1 Université Paris-Dauphine 1
Published in...
All
Journal of business research : JBR 6 Industrial marketing management : the international journal for industrial and high-tech firms 4 Journal of Product & Brand Management 4 Economics Papers from University Paris Dauphine 3 European Journal of Marketing 3 Journal of the Academy of Marketing Science 3 Marketing Science 2 Ethics, social responsibility and sustainability in marketing 1 European Business Review 1 European business review : EBR ; the official journal of the International Management Centres, Europe 1 European journal of marketing 1 Innovations 1 International journal of business 1 International journal of management and marketing research : IJMMR 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International marketing review 1 Journal of Business Research 1 Journal of business & economics research 1 Journal of business economics : JBE 1 Journal of business-to-business marketing 1 Marketing letters : a journal of research in marketing 1 Marketing science 1 Open Access publications from Université Paris-Dauphine 1 Services marketing quarterly 1 The journal of brand management : an international journal 1 The journal of product & brand management 1 Working Papers / Graduate School of Management, St. Petersburg State University 1 Working Papers / Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale 1
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Source
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ECONIS (ZBW) 26 RePEc 10 Other ZBW resources 8 EconStor 2
Showing 1 - 10 of 46
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Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan; Hinze, Tobias; Völckner, Franziska; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
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Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan; Hinze, Tobias K.; Völckner, Franziska; … - In: Journal of the Academy of Marketing Science 52 (2023) 2, pp. 449-469
Brand alliances are becoming increasingly complex, as marketers have begun to combine not only two but multiple brands …
Persistent link: https://www.econbiz.de/10015404750
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Cover Image
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan; Hinze, Tobias K.; Völckner, Franziska; … - In: Journal of the Academy of Marketing Science 52 (2023) 2, pp. 449-469
Brand alliances are becoming increasingly complex, as marketers have begun to combine not only two but multiple brands …
Persistent link: https://www.econbiz.de/10015193270
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The effect of brand alliances across dependent variables and research designs : a meta-analysis
Voss, Kevin E.; Mohan, Mayoor; Jung, Jin Ho; Jiménez, … - In: Journal of business research : JBR 191 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015419843
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee; Partouche, Judith; Khelladi, Insaf - In: International marketing review 40 (2023) 5, pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making
Grazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia - In: Industrial marketing management : the international … 113 (2023), pp. 300-311
Persistent link: https://www.econbiz.de/10014433602
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Competing cues in brand alliance advertisements
Voss, Kevin E.; Li, Ying Ying; Song, Young Ok Sunny - In: Journal of business research : JBR 149 (2022), pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 141 (2022), pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
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Co-branding research : where we are and where we could go from here
Pinello, Cinzia; Picone, Pasquale Massimo; Mocciaro Li … - In: European journal of marketing 56 (2022) 2, pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
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Consumer interpretations of cobrands
Jones, Scott A.; Boush, David M. - In: International journal of business 26 (2021) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012492129
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