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  • Search: subject:"brand architecture"
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Year of publication
Subject
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Brand architecture 598 Markenarchitektur 581 Brand management 485 Markenführung 485 Corporate reputation 310 Firmenimage 310 Markenimage 165 Brand image 164 Brand 155 Markenartikel 155 Consumer behaviour 129 Konsumentenverhalten 129 Corporate culture 111 Unternehmenskultur 111 Marketing management 99 Marketingmanagement 99 Corporate Social Responsibility 64 Corporate social responsibility 62 Corporate branding 54 Öffentlichkeitsarbeit 51 Public relations 50 Beziehungsmarketing 49 Relationship marketing 49 Markenpolitik 42 Stakeholder 40 Reputation 36 Marketing 28 Deutschland 26 Germany 26 HR marketing 26 Personalmarketing 26 Corporate brand 25 Brand extension 24 Markentransfer 24 Product quality 24 Produktqualität 24 corporate branding 24 B-to-B-Marketing 22 Business-to-business marketing 22 Social Web 22
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Online availability
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Undetermined 248 Free 70 CC license 6
Type of publication
All
Article 478 Book / Working Paper 137
Type of publication (narrower categories)
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Article in journal 379 Aufsatz in Zeitschrift 379 Aufsatz im Buch 70 Book section 70 Case study 33 Fallstudie 33 Hochschulschrift 24 Collection of articles of several authors 18 Sammelwerk 18 Graue Literatur 16 Non-commercial literature 16 Thesis 16 Arbeitspapier 13 Working Paper 13 Aufsatzsammlung 10 research-article 4 Conference paper 3 Konferenzbeitrag 3 Reprint 2 Festschrift 1 Lehrbuch 1 Systematic review 1 Textbook 1 conceptual-paper 1 Übersichtsarbeit 1
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Language
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English 547 German 60 Undetermined 8
Author
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Balmer, John M. T. 37 Melewar, T. C. 22 Kernstock, Joachim 12 Balmer, John M.T. 10 Foroudi, Pantea 10 Sharifah Faridah Syed Alwi 10 Powell, Shaun M. 9 Iglesias, Oriol 8 Otubanjo, Olutayo 8 Brexendorf, Tim Oliver 7 Esch, Franz-Rudolf 7 Hakenes, Hendrik 7 Ind, Nicholas 7 Merrilees, Bill 7 Miller, Dale 7 Peitz, Martin 7 Abratt, Russell 6 Bang, Nguyen 6 Burmann, Christoph 6 Chen, Weifeng 6 Keller, Kevin Lane 6 Schultz, Majken 6 Strebinger, Andreas 6 Anisimova, Tatiana 5 Brunner, Christian Boris 5 Cuomo, Maria Teresa 5 Greyser, Stephen A. 5 Hatch, Mary Jo 5 Juntunen, Mari 5 Kunkel, Thilo 5 Mingione, Michela 5 Sarkar, Soumya 5 Urde, Mats 5 Genovino, Cinzia 4 Gupta, Suraksha 4 Kleyn, Nicola 4 Langner, Tobias 4 Redler, Jörn 4 Rindell, Anne 4 Stuart, Helen 4
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Institution
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Springer Fachmedien Wiesbaden 4 BusinessVillage GmbH 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 Hochschule Offenburg 1 Kunde & Co <Firma> 1 Springer Gabler <Firma> 1 Universität Hannover / Institut für Marketing & Management 1
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Published in...
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The journal of brand management : an international journal 68 European journal of marketing : EJM 27 Journal of business research : JBR 26 The journal of product & brand management 22 SpringerLink / Bücher 15 International studies of management and organization 12 Corporate communications : an international journal 11 Industrial marketing management : the international journal for industrial and high-tech firms 10 Journal of strategic marketing 7 Marketing intelligence & planning 7 The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation 7 Advances in corporate branding 6 Building corporate identity, image and reputation in the digital era 6 Corporate reputation review : an international journal 6 Innovatives Markenmanagement 6 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 5 Qualitative market research : an international journal 5 Sport marketing quarterly : preferred journal of the Sport Marketing Association 5 Working paper series / Bradford University School of Management 5 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century 4 The journal of business & industrial marketing 4 Asia Pacific journal of marketing and logistics 3 Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues 3 European Journal of Marketing 3 International journal of contemporary hospitality management 3 International journal of hospitality management 3 Journal of business ethics : JOBE 3 Journal of general management 3 Journal of marketing communications 3 Journal of marketing management : JMM ; journal of the Academy of Marketing 3 Journal of retailing and consumer services 3 Journal of the Academy of Marketing Science 3 Manual of international marketing 3 Reputation Management 3 Routledge studies in marketing 3 Scandinavian journal of management 3 The Routledge companion to contemporary brand management 3 The marketing review 3 Brand culture 2 Brand management in emerging markets : theories and practice 2
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Source
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ECONIS (ZBW) 600 RePEc 9 Other ZBW resources 5 BASE 1
Showing 1 - 10 of 615
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Founders and their brands : how founder identity matters in small firm branding
Astner, Hanna; Gaddefors, Johan - In: Qualitative market research : an international journal 28 (2025) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10015324701
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Integrating corporate identity, social responsibility, and reputation : a triadic framework for sustainable branding in hospitality & tourism
Foroudi, Pantea; Melewar, T. C.; Tzempelikos, Nektarios; … - In: International journal of hospitality management 130 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015434695
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A proposed brand architecture model for UK fashion brands
Rashid, Arooj; Spry, Louise; Pich, Christopher - In: The journal of brand management : an international journal 31 (2024) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10015192451
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Enhancing corporate brands through service robots : the impact of anthropomorphic design metaphors on corporate brand perceptions
Wünderlich, Nancy V.; Blut, Markus; Brock, Christian - In: The journal of product innovation management : an … 41 (2024) 5, pp. 1022-1046
Persistent link: https://www.econbiz.de/10015158098
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How do line extensions impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
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How corporate brands communicate their higher purpose on social media : evidence from top global brands on Twitter
Rudeloff, Christian; Michalski, P. - In: Corporate reputation review 27 (2024) 3, pp. 202-215
Persistent link: https://www.econbiz.de/10015186195
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Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele; Swoboda, Bernhard - In: Management international review : MIR ; journal of … 64 (2024) 1, pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
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Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
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Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu; Hanssens, Dominique M. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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