Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand image/brand functionality"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emerging economies
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Schwellenländer
1
brand image/brand functionality
1
emerging market
1
foreign brands
1
marketing mix
1
synergistic effects
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ghose, Sanjoy
1
Heiman, Amir
1
Lowengart, Oded
1
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
