Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand mention"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
brand mention
3
Advertising effects
2
Brand
2
Markenartikel
2
Music
2
Music industry
2
Musik
2
Musikwirtschaft
2
Product Placement
2
Product placement
2
Werbewirkung
2
music marketing
2
product placement
2
Advertising
1
Advertising music
1
Credibility
1
Gender
1
Geschlecht
1
Glaubwürdigkeit
1
Knowledge
1
Werbemusik
1
Werbung
1
Wissen
1
advertising
1
advertorials
1
editorials
1
feminism
1
hip hop
1
hip\-hop
1
persuasion knowledge
1
rap
1
rap music
1
source credibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Callison, Coy
2
Attaran, Sharmin
1
Baksh-Mohammed, Sufyan
1
Mohammed-Baksh, Sufyan
1
Notarantonio, Elaine M.
1
Quigley, Charles J.
1
Published in...
All
Journal of promotion management : JPM
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
2
Hegemonic masculinity in hip-hop music? : difference in
brand
mention
in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
3
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
