//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Brand
1
Category Management
1
Category management
1
Consumer behaviour
1
Corporate reputation
1
Firm performance
1
Firmenimage
1
Industrie
1
Intermediate goods
1
Konsumentenverhalten
1
Manufacturing industries
1
Markenartikel
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Netherlands
1
Niederlande
1
Outsourcing
1
Theorie
1
Theory
1
Unternehmenserfolg
1
Vorleistungen
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Beije, Paul R.
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Franses, Philip Hans
1
Mol, Michael J.
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Tulder, Rob van
1
Verhoef, Peter C.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
154
National Bureau of Economic Research
68
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Books on Demand GmbH <Norderstedt>
9
Springer-Verlag GmbH
9
Université Paris-Dauphine (Paris IX)
9
NetLibrary, Inc
8
Springer Gabler <Firma>
8
Berliner Wissenschafts-Verlag
7
Edward Elgar Publishing
7
Nomos Verlagsgesellschaft
7
W. Kohlhammer GmbH
7
Campus Verlag
6
Fachhochschule Reutlingen / European School of Business
6
Helmut-Schmidt-Universität
6
IGI Global
6
Bundesvereinigung City- und Stadtmarketing Deutschland
5
Deutsche Gesellschaft für Personalführung
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Springer International Publishing
5
Stiftung Familienunternehmen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Keleti Károly Gazdasági Kar, Óbudai Egyetem
4
OECD
4
Redline Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Verlag Franz Vahlen
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
more ...
less ...
Published in...
All
ERIM report series research in management
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
3
Global sourcing : fad or fact?
Mol, Michael J.
(
contributor
);
Tulder, Rob van
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693668
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->