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Brand management
52
Markenführung
52
Brand
26
Markenartikel
24
Social Web
20
Social web
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Beziehungsmarketing
12
Relationship marketing
12
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9
Branding
8
HR marketing
8
Personalmarketing
8
Marketing management
7
Marketingmanagement
7
Advertising effects
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Corporate culture
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Human Resource Management
5
Personalmanagement
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Unternehmenskultur
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Werbewirkung
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Brand strategy
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Narrative method
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Strategic management
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Strategisches Management
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Branding strategy
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Pitt, Leyland F.
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2
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2
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1
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Business horizons
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
117
Springer eBook Collection
114
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
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ECONIS (ZBW)
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1
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
2
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
3
Embracing diversity, equity, and inclusion (DEI) : considerations and opportunities for brand managers
Ferraro, Carla
;
Hemsley, Alicia
;
Sands, Sean
- In:
Business horizons
66
(
2023
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014333463
Saved in:
4
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
5
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
6
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
7
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
10
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
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