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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~subject:"Relationship marketing"
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Relationship marketing
Brand management
30
Markenführung
30
Erfolgsfaktor
7
Success factor
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
3
B-to-B-Marketing
3
Befragung
3
Beziehungsmarketing
3
Brand extension
3
Business-to-business marketing
3
Interview
3
Lieferantenmanagement
3
Markentransfer
3
Supplier relationship management
3
Werbewirkung
3
Brand
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Causality analysis
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Consumer goods industry
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Dienstleistungsmarketing
2
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Kausalanalyse
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Konsumgüterindustrie
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Luxury goods
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Markenartikel
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Marketing management
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Marketingmanagement
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Services marketing
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Aerospace industry
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German
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Ahlert, Martin
1
Brock, Christian
1
Hilt, Constantin
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Huber, Frank
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Meyer, Frederik
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Vering, Sandra
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Vollhardt, Kai
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Zentes, Joachim
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
133
Journal of retailing and consumer services
104
The journal of product & brand management
99
The journal of brand management : an international journal
84
International journal of hospitality management
43
Asia Pacific journal of marketing and logistics
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
European journal of marketing : EJM
22
Cogent business & management
21
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Journal of service management
12
Journal of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
3
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1
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
Saved in:
2
Die Wirkung der Marke auf die Kundenloyalität : eine empirische Analyse am Beispiel des Industriegüterhandels
Ahlert, Martin
;
Brock, Christian
;
Vering, Sandra
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 369-380)
.
2008
Persistent link: https://www.econbiz.de/10003588738
Saved in:
3
Handelsmarken-Portfolio als Profilierungsinstrument von Handelsunternehmen
Zentes, Joachim
;
Hilt, Constantin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 487-499)
.
2008
Persistent link: https://www.econbiz.de/10003588840
Saved in:
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