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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~subject:"Relationship marketing"
~person:"Zentes, Joachim"
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Handelsmarken-Portfolio als Profilierungsinstrument von Handelsunternehmen
Zentes, Joachim
;
Hilt, Constantin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 487-499)
.
2008
Persistent link: https://www.econbiz.de/10003588840
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