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Search: subject:"branding"
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Brand management
155
Markenführung
155
Brand image
81
Consumer behaviour
81
Konsumentenverhalten
81
Markenimage
81
Brand
63
Markenartikel
61
Beziehungsmarketing
38
Relationship marketing
38
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36
Social web
36
Internet marketing
34
Online-Marketing
34
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16
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Corporate reputation
13
Firmenimage
13
Branding
11
HR marketing
11
Personalmarketing
11
Corporate culture
10
Unternehmenskultur
10
Brand loyalty
9
Customer integration
9
Designation of origin
9
Herkunftsbezeichnung
9
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9
Brand architecture
8
Luxury goods
8
Luxusgüter
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China
7
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Internationales Marketing
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Phau, Ian
4
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3
Melewar, T. C.
3
Pitt, Leyland F.
3
Bang, Nguyen
2
Berthon, Pierre R.
2
Coates, Nigel
2
Gelb, Betsy D.
2
Guercini, Simone
2
Iglesias, Oriol
2
Kietzmann, Jan
2
Kohli, Chiranjeev
2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Miles, Sandra Jeanquart
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Rosenthal, Benjamin
2
Sashittal, Hemant Chaitanya
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
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1
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1
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1
Athanasopoulou, Pinelopi
1
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1
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1
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Marketing intelligence & planning
Business horizons
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
375
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
117
Springer eBook Collection
114
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
International marketing review
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
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ECONIS (ZBW)
172
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1
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
2
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
5
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
6
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
7
Embracing diversity, equity, and inclusion (DEI) : considerations and opportunities for brand managers
Ferraro, Carla
;
Hemsley, Alicia
;
Sands, Sean
- In:
Business horizons
66
(
2023
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014333463
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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