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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Business horizons"
~person:"Avery, Jill"
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The uninvited brand
Fournier, Susan
;
Avery, Jill
- In:
Business horizons
54
(
2011
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10009126412
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