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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Business horizons"
~subject:"Luxury goods"
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Luxury goods
Brand management
155
Markenführung
155
Brand image
81
Consumer behaviour
81
Konsumentenverhalten
81
Markenimage
81
Brand
63
Markenartikel
61
Beziehungsmarketing
38
Relationship marketing
38
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36
Social web
36
Internet marketing
34
Online-Marketing
34
Social media
16
Advertising effects
15
Marketing management
15
Marketingmanagement
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Werbewirkung
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Corporate reputation
13
Firmenimage
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Branding
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HR marketing
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Personalmarketing
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Corporate culture
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Unternehmenskultur
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Brand loyalty
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Customer integration
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Designation of origin
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Brand architecture
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Luxusgüter
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China
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Arli, Denni
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Carpenter, Gregory S.
1
Cherrier, Helene
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Coates, Nigel
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Fernando, Angeline Gautami
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Goldstein, Guy A.
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Marketing intelligence & planning
Business horizons
Journal of business research : JBR
74
The journal of brand management : an international journal
53
Journal of fashion marketing and management
31
Journal of retailing and consumer services
29
The journal of product & brand management
28
SpringerLink / Bücher
15
Journal of global fashion marketing : JGfM
14
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
8
Psychology & marketing
8
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Springer eBook Collection
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
Tourism management perspectives : TMP
5
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Palgrave Advances in Luxury
4
Palgrave advances in luxury
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
4
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
5
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
6
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
7
God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia
Arli, Denni
;
Cherrier, Helene
;
Tjiptono, Fandy
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10011459194
Saved in:
8
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
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