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Search: subject:"branding"
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Subject
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Brand management
212
Markenführung
212
Consumer behaviour
148
Konsumentenverhalten
148
Brand image
133
Markenimage
133
Brand
82
Markenartikel
82
Beziehungsmarketing
50
Relationship marketing
50
Advertising effects
39
Werbewirkung
39
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Personality psychology
14
Persönlichkeitspsychologie
14
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Herkunftsbezeichnung
10
Marketing management
10
Marketingmanagement
10
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Emotion
8
Experiment
8
Markentransfer
8
Markentreue
8
Schwellenländer
8
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225
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230
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230
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5
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5
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4
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English
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Woodside, Arch G.
6
Phau, Ian
4
Pradhan, Debasis
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Melewar, T. C.
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Brown, Stephen
2
Coates, Nigel
2
DelVecchio, Devon
2
Fraser, Cynthia
2
Guercini, Simone
2
Hamilton Rice, Dan
2
Hollebeek, Linda D.
2
Hultman, Magnus
2
Kumar, Vikas
2
Lee, Michael S. W.
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Miller, Dale
2
Moharana, Tapas Ranjan
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Abdullah, Zulhamri
1
Aboulnasr, Khaled
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
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Published in...
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Springer eBook Collection
114
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
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ECONIS (ZBW)
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221
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
222
Martas precision slides :
branding
in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
223
Selling the Canadian Forces' brand to Canada's youth
McMullan, Kylie
;
Rehal, Pinder
;
Read, Katy
;
Luo, Judy
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 474-485
Persistent link: https://www.econbiz.de/10009526343
Saved in:
224
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
225
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
226
Corporate
branding
, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
227
Internal marketing and service quality in restaurants
Akroush, Mamoun N.
;
Abu-ElSamen, Amjad A.
;
Samawi, Ghazi A.
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 304-336
Persistent link: https://www.econbiz.de/10009764916
Saved in:
228
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
229
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
230
Internal marketing : service quality in leisure services
Yang, Hua
;
Coates, Nigel
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 754-769
Persistent link: https://www.econbiz.de/10009513555
Saved in:
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