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~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~person:"Merrilees, Bill"
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Beziehungsmarketing
3
Brand
3
Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Akasreku, Frank
Merrilees, Bill
Phau, Ian
4
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2
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Marketing intelligence & planning
Journal of business research : JBR
10
The journal of brand management : an international journal
8
Journal of Business Research
3
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
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Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Qualitative market research : an international journal
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The Routledge companion to contemporary brand management
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
3
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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