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~subject:"Customer integration"
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Customer integration
Brand management
103
Markenführung
103
Brand image
66
Markenimage
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Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
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Online-Marketing
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Corporate reputation
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Firmenimage
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Designation of origin
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Marketing management
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Marketingmanagement
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Brand architecture
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Emerging economies
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Kundenintegration
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Schwellenländer
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Bapat, Dhananjay
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Brito, Eliane Pereira Zamith
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France, Cassandra
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Grace, Debra
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Hollebeek, Linda D.
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Jin, Seung-A Annie
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Jones, Richard Gyrd
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Le Quynh Hoa
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Lloyd, Stephen
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Merrilees, Bill
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Phan Tan Luc
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Marketing intelligence & planning
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
15
Journal of retailing and consumer services
11
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Asia Pacific journal of marketing and logistics
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
SpringerLink / Bücher
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
Electronic commerce research
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for international business and entrepreneurship development
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of media business studies
2
Journal of service theory and practice : JSTP
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
2
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
3
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
4
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
5
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
6
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
7
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
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