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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject:"branding"
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Brand management
149
Markenführung
149
Consumer behaviour
93
Konsumentenverhalten
93
Brand image
87
Markenimage
87
Brand
52
Markenartikel
52
Advertising effects
43
Werbewirkung
43
Beziehungsmarketing
31
Relationship marketing
31
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Advertising
23
Werbung
23
Marketing management
12
Marketingmanagement
12
Brand loyalty
11
Corporate reputation
10
Designation of origin
10
Firmenimage
10
Herkunftsbezeichnung
10
Product Placement
9
Product placement
9
Jugendliche
8
Social media
8
Youth
8
Brand architecture
7
Brand equity
7
Children
7
Confidence
7
Customer integration
7
Emerging economies
7
International marketing
7
Internationales Marketing
7
Kinder
7
Kundenintegration
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161
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164
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9
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English
164
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Phau, Ian
4
Melewar, T. C.
3
Smit, Edith G.
3
Woodside, Arch G.
3
Araujo, Theo
2
Avramova, Yana R.
2
Bang, Nguyen
2
Bernritter, Stefan F.
2
Coates, Nigel
2
Guercini, Simone
2
Hudders, Liselot
2
Knoll, Johannes
2
Ko, Eunju
2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Sung, Yongjun
2
Till, Brian
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Abdourazakou, Yann
1
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akaka, Melissa Archpru
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Alden, Dana
1
Alexandris, Kostas
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Apaolaza, Venessa
1
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
607
The journal of brand management : an international journal
573
The journal of product & brand management
391
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
117
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
Cogent business & management
54
The journal of consumer marketing
54
Journal of retailing
53
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ECONIS (ZBW)
164
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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