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~person:"Romaniuk, Jenni"
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Brand management
28
Markenführung
28
Brand image
15
Markenimage
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Consumer behaviour
13
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13
Brand
12
Markenartikel
12
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7
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brand usage
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Australien
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Romaniuk, Jenni
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
90
Melewar, T. C.
81
Huber, Frank
64
Meffert, Heribert
64
Tomczak, Torsten
64
Keller, Kevin Lane
61
Bruhn, Manfred
56
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
39
Kernstock, Joachim
39
Bauer, Hans H.
38
Wiedmann, Klaus-Peter
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Herrmann, Andreas
31
Gupta, Suraksha
30
Guzman, Francisco
29
Peitz, Martin
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Christodoulides, George
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Brexendorf, Tim Oliver
26
Veloutsou, Cleopatra
26
Völckner, Franziska
26
Aaker, David A.
25
Iglesias, Oriol
25
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising research
4
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
European journal of marketing
1
International journal of market research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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1
Better brand health : measures and metrics for a how brands grow world
Romaniuk, Jenni
-
2023
Persistent link: https://www.econbiz.de/10013417266
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
5
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
6
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
7
Are two brands better than one? : investigating the effects of co-
branding
in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
9
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
10
Building distinctive brand assets
Romaniuk, Jenni
-
2018
better at
branding
? You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage …
Persistent link: https://www.econbiz.de/10011823129
Saved in:
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