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~person:"Romaniuk, Jenni"
~person:"Gupta, Suraksha"
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Search: subject:"branding"
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Brand management
54
Markenführung
54
Brand image
29
Markenimage
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Brand
21
Markenartikel
21
Consumer behaviour
20
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20
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Standortmarketing
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Romaniuk, Jenni
Gupta, Suraksha
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
90
Melewar, T. C.
81
Huber, Frank
64
Meffert, Heribert
64
Tomczak, Torsten
64
Keller, Kevin Lane
61
Bruhn, Manfred
56
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
39
Kernstock, Joachim
39
Bauer, Hans H.
38
Wiedmann, Klaus-Peter
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Herrmann, Andreas
31
Guzman, Francisco
29
Peitz, Martin
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Christodoulides, George
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Brexendorf, Tim Oliver
26
Veloutsou, Cleopatra
26
Völckner, Franziska
26
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25
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25
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Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising research
4
Qualitative market research : an international journal
3
Journal of world business : JWB
2
Marketing letters : a journal of research in marketing
2
Thunderbird international business review
2
Australasian marketing journal
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Brand management ; Vol. 2
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Corporate reputation review : an international journal
1
EuroMed journal of business
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European journal of marketing
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International journal of market research
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International studies of management and organization
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Journal of World Business
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Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Nonprofit and voluntary sector quarterly
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Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
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The journal of business & industrial marketing
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The journal of product & brand management
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
57
RePEc
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1
Integrating machine learning, modularity and supply chain integration for
Branding
4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
2
Better brand health : measures and metrics for a how brands grow world
Romaniuk, Jenni
-
2023
Persistent link: https://www.econbiz.de/10013417266
Saved in:
3
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
4
Nations as brands : cinema's place in the
branding
role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
5
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
6
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
7
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
8
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
9
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
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