Dall'Olmo Riley, Francesca (ed.); Singh, Jaywant (ed.); … - 2016
-- Dead brand walking: on the paradoxes and perversities of branding -- Section B: Strategic brand management -- Brand … building via integrated marketing communications -- Sensory aspects of branding -- Building brand via corporate social … responsibility -- Digital branding and analytics -- Branding to different audiences -- Looking at the future of B2B branding …