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~type_genre:"Collection of articles of several authors"
~subject:"Brand image"
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Brand image
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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2
Bilanz / KMU
1
European journal of marketing : EJM
1
Evolaris
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
MTP-Alumni-Edition
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
39
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1
Advancing insights on brand management
Popoli, Paolo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011807137
Saved in:
2
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
3
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
4
Special section on: SI :
branding
in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
5
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
6
Branded :
branding
in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
7
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
8
Behavioral
Branding
: wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
Saved in:
9
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
10
Markenmanagement
Drees, Norbert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010211037
Saved in:
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