Thokoa, Refiloe L.; Nadioo, Vinessa; Herbst, Tessie - In: South African journal of business management 53 (2022) 1, pp. 1-15
Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for … carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed … to determine whether internal branding practices are appropriately applied at the National Treasury, provide a non …