Berning, Joshua; Huang, Rui; Rabinowitz, Adam - In: Journal of Consumer Policy 37 (2014) 4, pp. 507-525
authors evaluate three US guidelines that deal with television advertising of breakfast cereals, which is both heavily … concerned with limiting the extent to which children see television advertising and ultimately consume unhealthy breakfast … cereals. Copyright Springer Science+Business Media New York 2014 …