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~person:"Price, Gregory K."
~subject:"brand name products"
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brand name products
coupons
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panel data model
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ready-to-eat breakfast cereals
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advertising
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Modeling Coupon Values for Ready-To-Eat
Breakfast
Cereals
.
Price, Gregory K.
;
Connor, John M.
-
2009
discount levels. The empirical model is fitted with data on household purchases of ready-to-eat (RTE)
breakfast
cereals
and …
Persistent link: https://www.econbiz.de/10009429456
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