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~subject:"Brand management"
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Brand management
Breakfast cereals
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breakfast cereals
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The role of branding, promotion and sub-culture in the consumption of
breakfast
cereals
in Thailand
Koutra, Christina
;
Thespol, Monlapak
;
Ngugi, Isaac K.
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
Saved in:
2
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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