Search Results - subject:"bunding"

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Corporate control contests and the asymmetric disclosure of bad news : evidence from peer firm disclosure response to takeover threat

Chen, Shuping; Mao, Bin; Valentine, Kristen - In: The accounting review : a publication of the American … 97 (2022) 1, pp. 123-146

Persistent link: https://www.econbiz.de/10013161548

Consumer's perceptions and evaluations of virtual bundling

Sabri, Ouidade; Desmet, Pierre; de Pechpeyrou, Pauline; … - Université Paris-Dauphine (Paris IX) - 2006

Virtual bundles are promotional offers in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As it offers numerous advantages to retailers and manufacturers, virtual bundling is more and more used in mass marketing....

Persistent link: https://www.econbiz.de/10010941693

Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models

Ratliff, Richard; Gallego, Guillermo - In: Journal of revenue and pricing management 12 (2013) 6, pp. 509-523

Persistent link: https://www.econbiz.de/10010221811