Haslam, Colin; Tsitsianis, Nick; Yin, Y Ping - Centre for Globalisation Research (CGR), School of … - 2013
This working paper is about the Apple Inc Business Model and how, in a financialized world, the success of this … business model is represented in the form of what we term financial point values. Our argument is that there is a tendency to … understanding of the fragility of the Apple business model and frame a critical argument about the precarious nature and …