Abd Aziz, Sumaiyah; Fitzsimmons, Jason R.; Douglas, Evan J. - 2008
Principal Topic:
Choice of an appropriate business model is essential to the nascent entrepreneurial firm. The term … 'business model' describes the collective of the strategies and tactics the firm uses to make money and outlines the underlying … the widespread use of the term ''business model'' there is still much confusion over what the term actually represents …