Bühler, Stefan; Chen, Rachel R.; Halbheer, Daniel - 2023
when the product reaches end-of-life. Under a linear business model, the firm forgoes the value embedded in end … identify the conditions under which the transition from a linear to a circular business model is profitable and socially …-of-life products and offers a non-recyclable product, even if consumers care about recyclability. Instead, under a circular business …