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Search: subject:"business-reference content"
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B2B content marketing
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business-reference content
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narrative content
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narrative transportation
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Jung, Chang Mo
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Journal of Business Economics and Management (JBEM)
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Drivers and consequences of
business-reference-content
(BRC): The role of narrative transportation in B2B communication
Jung, Chang Mo
- In:
Journal of Business Economics and Management (JBEM)
22
(
2021
)
5
,
pp. 1323-1341
become more critical.
Business-reference
content
(BRC) is the most shared content, mainly using narrative format, available …
Persistent link: https://www.econbiz.de/10015401403
Saved in:
2
Drivers and consequences of
business-reference-content
(BRC) : the role of narrative transportation in B2B communication
Jung, Chang Mo
- In:
Journal of business economics and management
22
(
2021
)
5
,
pp. 1323-1341
become more critical.
Business-reference
content
(BRC) is the most shared content, mainly using narrative format, available …
Persistent link: https://www.econbiz.de/10013256737
Saved in:
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